Websites for independent optometry practices

When a patient asks ChatGPT for an eye doctor, does it say your name?

Your practice website has always helped patients decide where to book. Now it also helps Google and AI understand who you are, what you offer, and when your practice belongs in the conversation. Patients still find you through search, reviews, insurance directories, and word of mouth. Wherever they start, GSA makes sure the website at the center of that journey is clear, accurate, and kept current. GSA also helps keep the rest of the internet accurate about you.

Your Practice Many ways patients find you

WebsiteYour digital home

Google SearchSearch for eye doctors

Google MapsLocal search & directions

AI AssistantsChatGPT, Gemini, Perplexity +

ReviewsSee what others say

Word of MouthFriends, family & colleagues

Insurance DirectoriesIn-network searches

Other Online DirectoriesYelp, Healthgrades, Zocdoc +

One practice. Many ways to be found. One website at the center.

What GSA handles for you

The work, in plain English.

Your websiteBuilt around your actual doctors, services, hours, insurance plans, policies, and how patients use your practice.

Google and AI checksWe check what patients are being told about your practice and correct what we can.

Booking and patient toolsAppointments, directions, contact-lens reorders, contact information, and common questions work the way they should.

A simple monthly updateWhat we found, what matters, and what we're doing about it.

Fresh patient educationA useful new article written for your practice every month.

How it works

A real process, without making you manage it.

1 · We learn the practice.Doctors, services, insurance, hours, policies, technology, scheduling, and what patients actually say about you.

2 · You confirm the facts.We bring back the questions only you can answer. You approve what is true before it becomes public.

3 · We plan the experience.We decide what patients need to find, understand, and do, and how the website should support that.

4 · We design and build.Pages, booking, directions, reorders, search, and AI structure are built together around the real practice.

5 · We test and launch.Accuracy, mobile use, accessibility, machine readability, and patient actions are checked before anything goes live.

6 · We manage and improve it.Tell us what changed. We update the site and keep checking how your practice is represented after launch.

See it in the real world

Park Slope Eye was built with this process — and still runs on it today.

Park Slope Eye, GSA founder Justin Bazan's Brooklyn practice, was the first full build. We researched the practice, verified the facts, planned the experience, built the site, tested it before launch, and continue to manage it as the practice changes.

The live Park Slope Eye homepage: Independent Optometrist in Park Slope, Brooklyn, with more than 1,500 Google reviews.

Founding Practice offer

$500 one-time + $149/month.

Your website, ongoing updates, Google and AI checks, monthly reporting, and fresh patient education are included.

Founding pricing is limited to the first three practices accepted. Your $149/month rate never steps up while you remain continuously enrolled, and after the first year, your practice-specific website is yours to keep either way. No lock-in.

Founder-led

Built by an optometrist who owns an independent practice.

— Founder, Gulfstream Strategic Advisory & Park Slope Eye

If you're interested, just email. It's as easy as that.

Email Me

Not ready to email me yet? Start with a free personalized AI Report. No strings attached. No credit card needed. No follow-up call. No endless marketing spam. I think you'll be amazed at what ChatGPT and the other Clankers are saying—or not saying—about your practice. My gift from one fellow OD owner to another.

Request My Free AI Report

Candid photo of Justin Bazan working on GSA with a laptop and coffee.

Founder mode. Somewhere between dedication and a questionable relationship with sleep.